5 Reasons Why Branded SMS Is The Perfect Fit For Your Marketing Strategy
SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Shoppers today are searching for engaging mobile-first experiences, and brands that succeed in delivering those experiences will outshine their competitors and win the long-term loyalty of their customers. Texting is how modern consumers prefer to interact with their favourite brands. According to a recent Yotpo survey, 72% of British shoppers say they are already signed up for at least one brand’s text marketing program, while 30% say they prefer SMS to other marketing channels. So if you haven’t tried text marketing yet, but are curious about its benefits, check out these five reasons why SMS is your go-to marketing channel in 2022. SMS sparks engaging, two-way conversations One-way communication channels between consumers and brands are slowly becoming a thing of the past. Nowadays, shoppers crave personalised two-way experiences that cater to their wants and needs....